Neat Burger
Neat Burger is the first of its kind. In an age where protecting our planets resources is a must, Neat Burger is leading the way in delicious plant-based food.
Brief
Chilli Twist were tasked with creating a web presence ready for the launch of this fantastic new brand. This including all elements of site development and lead capture.
Problem
Starting from scratch in a difficult emerging marketplace. Neat Burger is a new concept from F&B giants The Cream Group and is backed by names like Lewis Hamilton, Beyond Meat and Leonardo DiCaprio. They required a fully SEO optimised website ready for when news of the restaurant broke.
Solution
Working with Neat Burger's operations team and designers, we initially built a highly SEO optimised landing page for the restaurant geared towards information and lead capture. All elements of new business digital setup were created including Google My Business, Search Console and Tag Manager ready to monitor site traffic and vital goal completion analysis.
Client
Neat Burger
Website
Services
- Web Development
- SEO Management
- Lead Capture
- Email Marketing
- Digital Reporting
The Process
Neat Burger is an incredible brand to work with, finding new ways to protect this planets dwindling resources is very important to us at Chilli Twist. When we heard about Neat Burger we banged on the door hard to be included in this fantastic new venture!
First step was to meet with the Neat Burger design team to ensure what they had planned could be translated into a high performing website that would be easy to navigate and very Google friendly from an SEO point of view. Once built and optimised, work began on indexing the site with search engines and generating vital backlinks to the site from other high ranking sites in the industry.
This complete SEO management quickly saw the new site feature highly in google rankings. The websites full design was implemented to build on the foundation of its temporary "coming soon" page.
The Result
From online obscurity, the Neat Burger website now dominates page 1 of Google for all its relevant brand terms - smashing over 25'000 visits in 15 days. The restaurant now has a huge following on social media and an email database of over 5000 from a standing start. Email campaigns sent to this database enjoy an incredible 70% open and 50% click rate.
The full website build has increased awareness and brand dominance since its release and we're incredibly proud and excited to be part of this amazing project.
“We use Chilli Twist for a variety of restaurants and nightclubs in our portfolio. I trust them to deliver digital marketing strategies that month after month brings in hundreds of booking enquiries for us. I would highly recommend them.”
— Charlie Allen | Neat Burger
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